I would name the system something simple like "Play" then u could come up with nifty adds with slogans like "Just shut up and Play" or even "For serious gamers, Just play". Anyways, getting onto specs, it would have input for up to 4 controllers, I figure USB2.0 all de way. Of course network and internet ready for online play or connection to online server. I figure using USB flash drives as the memory cards is also the best way to go (cheap easy and eliminates the need for me to make them since is my money). Lastly it will run off of either BluRay or HDDvd's and have a 200GB HD. There will be downloadable games and demos and an option to back up ur game to the HD from ONLINE ONLY (that saves me a lil on piracy). VERY important, it must be only a lil bigger than then Apple Imac mini!!! with a nice glowing company logo on the top!!! SPLOI OH and bluetooth and wireless capable or at least have add on for it via USB at the rear.