Most steam users are happy with their purchases. The console industry just have to find that balance.
Also keep in mind, sony have hardware in the market to protect eh. Hardware that they go loose money on if things go digital. MS and Steam have no such hardware to worry about (bluray players etc). So right now it's in sony's best interest to stop the digital revolution, but come hard come soft, it's going to happen.
No love for next gen here:
"We're shifting our platform more and more to the digital side - PS4 will be similar to PS Vita in that every game will be available as a digital download, and some will also be available as a disc. The Witness will be a digital release and because of the flexibility of the digital distribution scheme, we can have more small games that might be free or available for a couple of dollars, or different services like free-to-play or subscription models."