http://www.downloadsquad.com/2009/12/15/microsoft-attempts-to-challenge-steam-with-new-game-download-s/It's called Games on Demand (not quite as punchy as 'Steam'), and it's now part of the Games for Windows LIVE platform. While the list of big-name games available at launch is short -- Resident Evil 5 is the only stand-out title -- there is the usual slew of cheap-and-cheerful titles available, like the wonderful World of Goo (as reviewed in our Holiday Gift Guide).Games on Demand will enable Windows users to purchase LIVE-enabled games directly from the Games for Windows LIVE app. Microsoft's mission? "Our goal has always been to create a seamless online gaming experience for the Windows community, and Games on Demand is a great step toward that end."It's not initially clear what Microsoft intends to bring to the market with Games for Windows LIVE. It's basically a clone of Xbox LIVE: achievements, gamerscores, voice chat -- it's all there. But other than 'TrueSkill' matchmaking, I can't really see what Games for Windows LIVE brings to the dirty, sticky, crumb-strewn gaming table.It's clear that Microsoft has decided to turn its steady, Sauron'ish gaze upon Valve's Steam. It's clear that they fancy a bit of Steam's lucrative, virtual monopoly of the PC games-on-demand market. What isn't so clear is just how they're going to dissolve Valve's empire. It takes work to integrate games into a framework such as Steam or Games for Windows; Microsoft better have something juicy up its sleeve to entice game developers. Like, er, paying the developers for exclusive distribution rights. I can hardly wait...
Why can't they just implement a PC Live service, I mean the infrastructure already in place with Xbox Live, they have a working successful model to run with, I can't see why they can't provide a similar service with a subscription to game online with the games they providing for download....