Author Topic: AMD to drop ATI brand !!!!!!  (Read 3125 times)

Offline disciple

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AMD to drop ATI brand !!!!!!
« on: August 07, 2006, 04:56:49 PM »
Quote
Chip guru AMD has announced that it's going to drop the ATi brand name following its takeover of the Canadian graphics underdog. Gareth Cater from AMD told Custom PC that 'the new company will be called AMD,' meaning that we could shortly be seeing AMD-branded Radeon graphics chips.

We asked Richard Baker from AMD if this meant that the memorable Radeon name would also be biting the dust, but he replied that 'we haven't made any final decisions yet, but I'd personally be very surprised if we dropped any of those product names. The ATi company name is definitely going, though.'

Baker stressed that, contrary to what's been reported in the press elsewhere, the acquisition will be a takeover rather than a merger, which means that AMD is going to be wearing the trousers in its relationship. Baker said that 'the company is being bought, so it's fairly standard that the name should go, as it's becoming a part of AMD.'

Chris Hook from ATi shrugged off the move, saying that 'I don't have a personal emotional attachment to it [the brand], one way or another. I think the important thing is that we're going to make good products. ATi may be gone, but certainly lots of discussion is going to come over the next few days about the rest of our brands and their strengths.' Could the next Radeon chip be AMD branded?


http://www.pcpro.co.uk/custompc/news/91589/amd-to-drop-ati-brand.html

hmm. sucks..
#406745

Carigamers

AMD to drop ATI brand !!!!!!
« on: August 07, 2006, 04:56:49 PM »

Offline Spazosaurus

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Re: AMD to drop ATI brand !!!!!!
« Reply #1 on: August 07, 2006, 05:03:48 PM »
AMD Radeon...not too far a stretch from ATI Radeon. That's spmething people can easily get accustomed to.

Offline Crixx_Creww

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Re: AMD to drop ATI brand !!!!!!
« Reply #2 on: August 07, 2006, 05:41:17 PM »
oh

steups

i thought they bought the company then shut them down....
which is what i would have done to ati

meh
who cares

Offline TriniXaeno

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Re: AMD to drop ATI brand !!!!!!
« Reply #3 on: August 08, 2006, 12:01:46 PM »
lol

always happens.

I remember when Amoco and BP merge...lol @ merge.

Take over iwmc. Next thing I know, they hand in our BP shirt and knock down the Amoco sign outside the building.

Pwnage.

Not a big fan of ATI personally but loved the pressure they put on Nvidia. An AMD / Nvidia would have been perfect. Say what.

The future still looks bright.

Offline W1nTry

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Re: AMD to drop ATI brand !!!!!!
« Reply #4 on: August 08, 2006, 12:41:22 PM »
I doubt this will come to pass as ATI has spent year building up its corporate image
Quote
ATI does not appear dead

Comment Charlie's threepenn'orth

By Charlie Demerjian: Tuesday 08 August 2006, 12:55
 
THERE HAVE BEEN multiple reports about the premature death of the ATI brand.

I don't think that will happen.

While others may disagree, it makes no sense, Intel aside, to throw away a well recognised name that is thought of positively by most who care about these things.

Leaping ahead to the meat of the matter, I am of the opinion that ATI will be kept on as a brand. Doing anything less seems just plain silly.

Others (Cough! News Ed) may think differently, but I would be very surprised if it went away.

That, and the fact that I asked and some AMD people, and they said: "Nope!" µ

Although it will be ALTOGETHER HILARIOUS to see Intel inside running on AMD Crossfire Mobos... but like I say, I doubt it will come to pass. AMD has partners (unlike intel who doesn't care about partners) that they won't want to cross (read Nvidia). Another interesting idea though, is that if AMD does take over the nomenclature of ATI, then ATI's colour will be Green and I am sure Nvidia will like that... so who knows.. time will tell.. I am betting against it though.

Carigamers

Re: AMD to drop ATI brand !!!!!!
« Reply #4 on: August 08, 2006, 12:41:22 PM »

Offline TriniXaeno

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Re: AMD to drop ATI brand !!!!!!
« Reply #5 on: August 08, 2006, 05:45:56 PM »
Intel and ATI had sponsored some events.

Wonder how that will go now. lol

Offline Czar

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Re: AMD to drop ATI brand !!!!!!
« Reply #6 on: August 08, 2006, 05:57:19 PM »
It would be ridiculous for AMD to destroy the perfectly viable brand that is ATI...it would be counter-productive.

And this news article just goes to show that all these rumours of them killing the ATI brand are all fake...

AMD not eliminating ATI brand, reports false
http://arstechnica.com/news.ars/post/20060808-7446.html

From the article:
Quote
"AMD has no plans to drop the ATi brand name or ATi's product brands. The ATi name will live on at AMD as our leading consumer brand, and so will the Radeon brand and other ATi product brands. AMD's executive management knows very well the power and value of branding, and ATi's branding is some of the most valued in the global technology industry."

Offline W1nTry

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Re: AMD to drop ATI brand !!!!!!
« Reply #7 on: August 10, 2006, 02:45:15 PM »
Feh

Quote
ATI and AMD confirm business as usual

Doing business with Intel and working with Nvidia


By Fuad Abazovic: Thursday 10 August 2006, 18:47

 WE HAD the chance to meet Peter Edinger, ATI's VP and Managing director of Europe and Bubba Wolford, an old AMD PR veteran in the same jurisdiction.
Neither was really ready to answer the many intriguing questions that we asked but they both agree that the companies are going to change over time.

They confirmed that ATI is happy to sell its Intel Conroe-ready RD600 chipsets for as long as customers demand it and AMD doesn't have anything against that.

Meanwhile, AMD is focused on its 4x4 platform and is still committed to announce the hardware in Q4 2006. The chaps claim they are on the schedule.

ATI will continue to fulfil its roadmap and there won't be any serious changes over the next two or three quarters to come.

Same goes for AMD. And after that you can expect to see some newborn products to issue from this marriage of convenience.

We still have a couple of days to wheedle some facts out of these guys, but for the time being it seems ATI is on its own and AMD is on its own. µ

Offline TriniXaeno

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Re: AMD to drop ATI brand !!!!!!
« Reply #8 on: August 10, 2006, 11:44:18 PM »
5 billion says different

Offline TrinireturnofGamez

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Re: AMD to drop ATI brand !!!!!!
« Reply #9 on: August 13, 2006, 03:02:09 PM »
 whatever alyuh say about ati X1800xt s selling for 199USD on newegg... thats 7900gt /7800gtx performance for  7600gt price!  i hussling to get one.

 Also note the Crysis 'recommended' specs that were leaked lists an x1800xt... so it will still be playing games maxed out well into 2008.
« Last Edit: August 13, 2006, 03:24:51 PM by TrinithereturnofGamez »
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Offline Beomagi

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Re: AMD to drop ATI brand !!!!!!
« Reply #10 on: August 16, 2006, 04:29:50 PM »
ati... amd...  A.D.D. RADEON! Needs daily gassing of ritalin...
:P random text doesn't go out of date does it?

Offline W1nTry

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Re: AMD to drop ATI brand !!!!!!
« Reply #11 on: August 17, 2006, 09:36:47 AM »
Inquirer's annoqtation was D.A.M.M.I.T which I find hillarious.

Carigamers

Re: AMD to drop ATI brand !!!!!!
« Reply #11 on: August 17, 2006, 09:36:47 AM »

 


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