Alright peeps, lil bit of a brain tickler here.
I'm thinking of presenting a Gamified version of a points system for a drink company..
Similar to Coca-Cola's loyalty points system, but more fun.
What elements would make it more fun for you?
I've already decided on XP points + Gold
Each time you enter a code you get both XP and gold + a % chance to win a random item (merchandise)
When you level up, you get a greater chance of getting a random item/more gold per code.
Gold can be used to redeem In game and IRL items that you might actually want (games/consoles/ sports equip/tickets to fetes etc)