Saw this article show up in my rss feed. I love reading about social media especially when it relates to our homegrown talent. Nice one Mez.
http://m.guardian.co.tt/entertainment/2012-04-09/soca-social-media-monarch Nobody’s really been asking that question about the presence of soca stars online and using social media. Well, not until Robert de Gannes who represents advertising agency DDB’s Tribal digital network in the Caribbean, decided to train one of their big media analysis guns on exactly that target over the Carnival season. Tribal Caribbean is an army of one, personified by young de Gannes, and you can read his story here:
http://ow.ly/a4VLh.
Of the two platforms Tribal uses to monitor Internet and social media conversations, de Gannes used Sysomos to review publicly accessible information on Facebook, Twitter, Tumblr, blogs, Web sites and traditional media Web sites to deliver the first authoritative view into the effectiveness of social media use by soca performers and the conversations about them online using these tools. I’ll skip the literary drum rolls and tell you straight up the top five performances in online conversations were from Kes the band, Machel Montano HD, Iwer George, Pelf and Benjai.
The five worst are Cross Check & Nnika Francis, Lisa Toney, Madmen (f/Kes and Jenna De Leon), Mr Chucky, Roboman and SW Storm. These artistes scored zero in monitored online conversations and posts. The separation between activity around Benjai and Kes the band was staggering. With a mentions count of 45,471, Kes the band was 19.5 times more visible in conversations than the man dubbed “the people’s champion.” We might have loved Benjai’s spirited and well-received performances during Carnival, but clearly Kes the band gave us more to talk about.
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