Decent enough article, a few things i would like to have seen in it:
1)A bit more on how it started; who was the first to do it/what was their reasoning
2)Where the in-game advertising model could be heading
3)Some more of the writer's opinion on the in-game advertising model, or personal suggestions.
Other than that, good article, closer to a summary of the original report which saves a bunch of reading.
For the site itself though, i read it at work on a 17" monitor and had an issue with the amount of scrolling; it doesn't seem perfectly optimized to fit a smaller screen. I like the idea of the mid-page open and close articles(not sure of the technical name) but that increases the scrolling too heh. Maybe reduce the whitespace on the page (in-game advertising?
).
That's just my personal opinion and others might feel different. Keep up the good work.