I have to say though, it strikes me as arguing symantics by saying that its not in a real rig, etc. If you think about it, EVERY environment you go into, the conditions will vary and as such so will performance. However if you want to test the properties of a substance ergo the copper/aluminium and its implementation, you cannot factor in the environment to see how it performs. Not to mention, with age and wear even your benchmarking platform as 'standard' as it may be will deteriorate, and change. By using a synthetic platform, the conditions can be better regulated and more absolute values attained. This isn't SOFTWARE, it's still HARDWARE, so regardless of the mobo, ram, HD or heat thereof, it WON'T change the specific heat capacity of the HSF or how well the materials involved should conduct. All the surrounding components affect the AMBIENT temperature of the AIR surrounding the HSF and thus its ability to transfer heat to its surrounding. I am sure that's the idealogy used. So whilst I agree that there should be actual IN-RIG tests to support the 'synthetic' benchmark, I can't see it as being a discredit to the absolute values they have recorded.
I'm pretty sure this is the general idea I put forward as well...